Home/Seller's Guide
Selling your home in Alberta?
You're in the right place.
A pre-listing checklist and step-by-step process for homeowners in Red Deer, Calgary, Edmonton and across Alberta — written by a licensed Realtor® who runs CMAs every week.
The short version
What sellers actually need to know.
Pricing, photography, and timing — get those three right and the rest of the sale flows.
The full cost of selling in Alberta is typically 5–7% of the sale price. The biggest line is Realtor® commission (which pays both listing and buyer brokerages), then legal, mortgage discharge, and RPR compliance if your survey is out of date.
From listing day to closing day is usually 60–90 days end-to-end, with most homes spending 25–45 days on market in Red Deer, Calgary, and Edmonton.
9 Steps
CMA to closing.
From first valuation to the day you hand over keys. Each step has real-world timing and is data-driven, not guesswork.
- 01Week 1
Start with a market-grounded valuation
Before listing, we run a Comparative Market Analysis using live Pillar 9™ MLS® data: recent solds within 1 km, current active competition, and average days on market. Output is a written price range — not a wish — backed by real comparables.
- 02Weeks 1–2
Pre-listing prep & staging
Declutter, depersonalise, deep clean. Touch-up paint where it matters. Stage the principal rooms. For most homes, 1–2 weekends of prep returns 2–5× at sale. I'll walk through your property and give you a one-page list — free.
- 03Week 2
Professional photography & video
Listings with professional photos sell 32% faster than those without. Every listing I take gets pro photography, a floor plan, and on Collection-level homes, drone video and 3D tours. Marketing cost: zero to you.
- 04Pre-list
Pricing strategy: confident, with room
Three strategies: price at market (broad appeal, steady offers), price slightly below (multiple-offer scenario), or price above (luxury / unique inventory). We pick based on inventory level, your timeline, and competing listings.
- 05Go-live
MLS® + RE/MAX network distribution
Your listing goes live on Pillar 9™ MLS®, REALTOR.ca, and the global RE/MAX network — 140,000+ agents in 110 countries. Plus targeted social media and dedicated email blasts to my Red Deer / Calgary / Edmonton buyer database.
- 06Weeks 3–5
Showings & feedback loop
Every showing produces feedback. After 5–10 showings we re-evaluate: if there are no offers, was it price, presentation, or buyer pool? Decisions are data-driven and we communicate openly.
- 07Offer day
Reviewing & negotiating offers
When offers come in, we read more than the price: deposit size, condition period length, possession date, financing source. A "lower" price can sometimes be the strongest overall offer. I'll explain every clause.
- 08Days 1–10 after offer
Conditions period & inspection
The buyer will typically have 5–10 days to satisfy financing and inspection conditions. If repair requests come up, we evaluate together: real defects warrant credits or fixes; cosmetic asks usually don't.
- 09Closing
Closing & possession
Your lawyer handles title transfer and funds. You move out by 11 AM, the buyer takes possession at noon. I stay involved through closing day and beyond — for documentation, key handover, and post-close questions.
FAQ
Common seller questions.
Five questions every seller asks before listing. Don't see yours? Send a message.
How long does it take to sell a home in Alberta?
Median time on market across Red Deer, Calgary, and Edmonton ranges from 25 to 45 days. Properly priced and staged homes under $500K often sell in under 21 days. Luxury / acreage listings typically take 60–120 days.
What does it cost to sell a home in Alberta?
Total selling costs are typically 5–7% of the sale price: Realtor® commission (the seller pays both sides — usually 7% on the first $100K plus 3% on the balance, split between listing and buyer brokerage), legal fees ($800–$1,500), mortgage discharge fee, RPR + compliance if not current, and any staging or repairs you choose to invest in.
Should I sell before I buy, or buy first?
Depends on the market. In a seller's market with rising prices, buying first protects you from being priced out. In a buyer's market, selling first protects you from carrying two properties. I help you stress-test both scenarios with real Pillar 9™ data.
What is the Real Property Report (RPR), and do I need a new one?
The RPR is a legal survey of your property with a municipal compliance stamp. If your existing RPR shows current structures and has compliance, it's usually fine. If you've added a deck, garage, or fence, you may need an update — typically $600–$1,200 with a few weeks of lead time.
Do I need to be home for showings?
No — and usually better not to. Showings happen via Supra lockbox access for verified Realtors®. You'll receive a notification request through me before each showing.
Ready to list?
Let's start with a CMA.
Free, no-obligation Comparative Market Analysis using live Pillar 9™ MLS® data. 24-hour turnaround.